Business Analyst

About this role

Batch: 2021/2022/2023/2024. Responsibilities: - Deep-dive into customer funnels, acquisition, retention, frequency, and repeat behaviour - Identify growth levers across channels, customer segments, and categories - Build and maintain dashboards to track key business and growth metrics - Evaluate marketing campaigns and quantify their incremental impact and ROI - Partner with Performance Marketing on metrics like CAC, ROAS, LTV, and overall growth efficiency - Analyse category and merchandising performance to uncover opportunities - Build data-backed business cases for new initiatives and experiments - Develop forecasts for traffic, orders, revenue, and other key business metrics - Bring together insights and recommendations for regular business reviews with leadership - Enjoy asking "why did this move?", finding "where is the next growth opportunity?", and then actually driving the answer into the business