Business Analyst, Growth

About this role

Batch: 2021/2022/2023/2024. About the role: - Your analysis shapes immediate business decisions: pricing changes, budget allocations and new launches often move within days based on your work - You will report directly to the hiring manager and partner with founders across marketing, product and engineering teams - The output you create must be sound enough that leadership acts on it without hesitation What you'll work on: - Build and maintain daily P&L dashboards tracking FITPASS revenue, CM1/CM2, CAC, payouts and membership metrics - Model unit economics and pricing strategies, including plan ladders and discount thresholds within margin constraints - Analyse retention and lifetime value through cohort funnels segmented by plan type and duration - Monitor performance marketing across Meta and Google, breaking down results to campaign, ad and creative level to inform daily scaling and pause decisions - Identify fraud patterns and anomalies including membership sharing and corporate usage irregularities - Track P&L for D2C and marketplace operations spanning Shopify, Amazon and quick-commerce channels - Review results after every product or pricing launch before rollout to larger audiences What we're looking for: - 2–4 years working in analytics roles at consumer internet, D2C or subscription companies - Advanced SQL proficiency including window functions, CTEs and cohort query logic on production databases - Fluency in unit economics metrics: CM2, LTV:CAC ratios and denominator definitions rather than surface-level metrics - Ability to build decision-ready models in Excel or Sheets that founders can act on directly - Discipline in leading with the number and the recommendation, not burying insights - Attention to detail: you catch data errors and filter issues before they leave your desk Bonus experience: - Claude for analysis and automation - Python scripting - MoEngage or CleverTap platforms - Windsor.ai - Shiprocket or Amazon Seller Central data work - Background in quick-commerce operations Note: Send CV with subject line 'BA – Growth'. Brownie points if you include one analysis you did that changed a decision in the email.