Social Media Associate

About this role

About the role: - Develop and execute social media strategies that amplify brand presence across digital platforms for a growing education technology company - Create and manage content calendars that align with campaign objectives and audience engagement goals - Oversee day-to-day posting, community management, and real-time audience interactions across social channels - Monitor social media analytics and performance metrics to refine strategy and demonstrate campaign impact - Collaborate with marketing and product teams to ensure messaging consistency and brand voice - Research emerging social media trends and platform features to keep campaigns fresh and competitive - Design and implement promotional campaigns that drive user acquisition and retention - Engage with followers through comments, messages, and community building activities - Coordinate with designers and content creators to produce visually compelling posts and multimedia assets - Identify partnership opportunities and manage influencer or brand collaborations - Test different content formats, posting schedules, and messaging approaches to optimize reach and engagement - Document campaign results and prepare reports that showcase ROI and key learnings